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What does sustainability mean to you?

28 November 2016

Analyzing the interviews about sustainable tourism in Florence

The dictionary “Treccani” defines sustainability, according to the environmental and economical meaning, the development condition that ensure the satisfaction of the present generation’s needs without affecting the possibility for the next generations of satisfying their needs. But, what does it mean to you? The GreenWatcher carried out a research investigating about sustainable tourism in Florence and seized this opportunity for asking tourists this complex question.

According to the answers obtained by tourist that ranged from 20 to 60 years old, coming from all around the world, has emerged that overall there is a deep understanding of what sustainability is. The following are the detailed percentages showing the answers we got:

- 35% “care about environment in order to leave a better world to the next generations”

-30% “consume with responsibility”

-25% “walking instead of using motor vehicles”

-10% “harnessing solar energy”

Although the most common answer is also the more completed one because it includes all that small actions and policies that try to realize a sustainable development, therefore are most likely to make the world a better place for the next generations, generally we found surprising and it is important to highlight that amongst our sample there was a strong awareness of eco-sustainability and which are the eco-friendly actions necessary for a sustainable lifestyle. Consuming goods with responsibility, promoting a sustainable mobility, increasing the utilization of renewable resources are all good green practices that can really contribute to create a better world either for actual and future generations.