Eco-easy solutions of The GreenWatcher
When we speak about km0 or short chain products we refer to those ones, generally foodstuffs included organic foods, that are sold in an area close to that one of production. For that it is an alternative to the typical marketing of food of supermarkets.
The advantages from the short chain are many and are not only in terms of ecosustainability in the reduction of factors connected to the pollution and global warming, like the emission of carbon dioxide due to the transport and the use of packaging for the distribution, but also in the opportunity to purchase local products, fresher and seasonal, that preserve the organoleptic properties.
Purchasing km0 foodstuffs is a green choice because it is more sustainable for the environment and it helps to valorize local companies. Besides it allows to have more control over the purchased products because you know the origin and it promotes a consumption more critical and conscious among consumers that looks at factors different from advertisment used by companies to publicize their goods.
Therefore selling local and km0 products represents an added value and it is important that ecosustainable businesses working in this sector inform about the characteristics of their products with appropriate notices in the shops to differ from other no eco-friendly companies and guarantee proper information to consumers.
The GreenWatcher looks at the features of sold products to assess the ecosustainability of a business. Users can give informations on foodstuffs in the logistics section using the instruments of EcoOpinion and EcoAssess and signal if they are km0 or regional products and if it is properly communicated to the customer.
If you know eco-friendly businesses that sell km0 and regional food send us your EcoOpinion and join TGW to spread the green!
If instead you are a company try our EcoAssess and certify your ecosustainability with the Certificate of Ecosustainability of The GreenWatcher!