Eco-easy solutions of The GreenWatcher
Food waste is about 5% of the production of waste according to the European assessments. It is not just an ethical and economic issue but also environmental, so it is necessary a global commitment to reduce the production and promote a sustainable development. Turning waste into resource is possible and the various developing initiatives prove that.
An interesting example is Last Minute Market project from University of Bologna emerged from the study of waste in supermarkets. The purpose of this market is recovering products that are unmarketable for packaging defects or near to the expiry date, usually thrown away, to donate these to charities.
This solution shows as recovering is really convenient because there are many advantages: less environmental impact and more ecosustainability thanks to lesser amount of food in landfills, less pollution, greater social well-being, poverty and social conflict reduction, reduction of expenses in supermarkets and better corporate image for businesses.
The opportunity to donate to charities food surplus is not the only alternative. SenzaSpreco, project of the Florentine cooperative Le Mele di Newton and partner of The GreenWatcher, offers to ecosustainable businesses and activities of the food sector the possibility to publish on its web site ads to sell food surplus with discounted prices, creating a real alternative market that is more eco-friendly and conscious.
The GreenWatcher is also partner of OLIO, the English app for food sharing which connects neighbours with each other to share surplus food and avoid waste. The actions to recover food surplus are important to assess the ecosustainability. For this reason our EcoAssess takes into account managing food surpluses with specific questions in the material area, for all retail activities dispensing or selling food products.
Another good green solution to avoid food waste is the doggy bag, that is the box in which you can put food scraps of a lunch or dinner at the restaurant to give them to the dog or have a meal at home ready to heat without throwing anything away. This costume is gaining approval also here in Italy helping to spread the importance of recycling and reduction of waste for good practices of ecosustainability.
If you know eco-friendly businesses that practice food recovery initiatives (e.g. doggy bag, food collection, last minute food distribution, etc.) send us your EcoOpinion and join TGW to spread the green!
If instead you are a company try our EcoAssess and certify your ecosustainability with the Certificate of Ecosustainability of The GreenWatcher!