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Sustainable tourism in Florence

18 November 2016

How green is Florence according to the opinions of tourists

Sustainable tourism in Florence is continuously evolving with increasing environmental awareness, access to trash receptacles, and local food systems. To research the topic, tourists  were surveyed over the course of a few days at both the Duomo and Santa Maria Novella to see what they had to say about the environment and their experiences in relation to sustainability.  Tourists surveyed ranged from 20 to 60 years old and came from a number of countries such as Brazil, Albania, Sweden and more.  It is apparent that tourists have a common idea about sustainability with the environment and it is not difficult to be eco-friendly while traveling in Florence. 

What does sustainability mean to you?
There were a variety of responses to this question but most were in relation to caring for the environment, such as: “recycling”, “walking instead of driving”, ”using solar energy”, “responsibility”, “eco-friendly”, “electric”, “green”, “reusability”, “care”, and “life”. However, the most popular answer was “saving the environment for future generations”. Overall, the tourists seem to have a solid understanding of what sustainability means to them.

Have you seen sustainable acts in Florence?
Many tourists mentioned witnessing different acts of sustainability throughout Florence, such as walking or biking instead of driving, having local food available, keeping the city clean, less cars than they expected.  The most popular acknowledgement was the separated waste bins.  The responses ranged from not noticing anything, to being impressed with the cleanliness of the city.

How does sustainability in Florence compare to your home?
Although tourist could only speak for the towns in which they lived as opposed to their entire country, most did not think their cities were as sustainable as Florence.  Tourists from Germany, Whales and even Naples stated that there was more pollution due to automobile transit in their cities.  Some cities in Czech Republic, France, Australia, Russia, and Holland were reported to have less divided waste. Tourists from Miami and Ireland, however, believed that their cities were cleaner and more prone to solar panels and windmills to produce energy.